Cookie Policy
Effective Date: 12 January 2025
We believe in straight talk when it comes to how we track website usage at omeralivex.com. This policy explains what tracking technologies we use and why they matter for your experience on our site.
Cookies are small text files that get stored on your device when you visit websites. Think of them as digital sticky notes that help us remember your preferences and understand how people interact with our financial tools and resources.
What Are Cookies and Why We Use Them
When you browse omeralivex.com, these little data files do some pretty useful things. They remember whether you've logged in, keep track of items you've saved, and help us figure out which parts of our site actually work well for Australian businesses.
Not all cookies stick around forever. Session cookies disappear when you close your browser—they're temporary helpers. Persistent cookies hang out longer, sometimes for months, so we can recognize you on return visits.
Types of Cookies We Deploy
Essential Cookies
These are non-negotiable. Without them, basic functions like secure login or moving between pages just won't work. They're the infrastructure that keeps omeralivex.com functional, and they don't collect personal information about you.
Functional Cookies
These remember your choices—language preferences, region settings, whether you prefer light or dark mode. They make your experience smoother by not forcing you to reset preferences every single visit.
Analytics Cookies
We use these to understand what's working and what isn't. They tell us which articles get read, where people get stuck in our application processes, and how long visitors typically stay. All data gets aggregated—we're not tracking individual behaviour patterns.
Marketing Cookies
These track your journey across omeralivex.com to show you relevant content and services. If you've been reading about business loans, we might highlight our financing guides. They also help us measure whether our marketing actually reaches the right people.
How Cookies Enhance Your Experience
Here's what actually happens behind the scenes when we use tracking technologies:
- We keep you logged into your account dashboard so you don't have to re-authenticate every time you click to a new page
- Your saved financial calculators and comparison tools stay accessible across sessions
- We track which educational resources help Australian businesses most, so we can create more content like that
- Regional settings stick—if you're browsing from Queensland, we'll show relevant state-specific information
- Form data gets temporarily saved, so connection drops don't erase everything you've entered
- We measure load times and performance issues to fix technical problems faster
Our analytics show us patterns, not people. When we see that 67% of visitors exit on a particular page, we investigate why that page isn't working—but we're not examining individual user sessions.
Managing Your Cookie Preferences
You're in control here. Every major browser lets you block or delete cookies, though doing so might affect how well omeralivex.com functions for you.
Most browsers accept cookies automatically, but you can change these settings. Keep in mind that blocking essential cookies will probably break core functionality—you might not be able to log in or save preferences.
Third-Party Cookies
Sometimes other companies set cookies through our site. This happens when we embed content from external services or use analytics tools. These third parties have their own privacy policies that govern how they handle data.
We're selective about which third-party services we allow. Each one gets vetted to confirm they meet reasonable privacy standards. But once they're on our site, they operate under their own policies—not ours.
Data Retention and Cookie Lifespan
Different cookies stick around for different lengths of time. Session cookies disappear immediately when you close your browser. Persistent cookies might last anywhere from a few days to two years, depending on their purpose.
Authentication cookies typically expire after 90 days of inactivity. Analytics cookies generally last 24 months. Preference cookies can persist for up to a year so your settings remain stable.
You can manually clear cookies anytime through your browser settings, which resets everything to default. This logs you out of accounts and erases saved preferences.
Other Tracking Technologies
Beyond cookies, we use web beacons (tiny transparent images) and pixel tags to understand email open rates and content engagement. These work similarly to cookies but operate at a more basic level.
Local storage and session storage are browser features that let us save larger amounts of data than cookies allow. We use these for things like temporarily storing application form progress or caching financial calculation results.
Updates to This Policy
Web technology changes regularly, and our practices evolve as we add new features to omeralivex.com. When we make meaningful changes to how we use cookies, we'll update this policy and adjust the effective date at the top.
Major changes—like adding new types of tracking or extending data retention periods—will be highlighted on our site for at least 30 days. For minor technical updates, we'll simply revise this document.
Questions About Our Cookie Usage?
If something in this policy doesn't make sense or you want specifics about how we handle cookies for Australian users, reach out to us.
Email: contact@omeralivex.com
Phone: +61 2 9968 3442
Address: Shops, 5 Sargood St, O'Connor ACT 2602, Australia
This cookie policy was last reviewed and updated on 12 January 2025. We recommend checking back periodically to stay informed about our current practices.